Many businesses with a social networking marketing strategy include LinkedIn in their plan, but are they getting the most value out? Chances are, you might be barely scratching the surface of what LinkedIn can contribute to the growth of your business.

With a still-growing user base of at least 120 million, LinkedIn has become THE professional social networking tool of many businesses. While Facebook is still the major network on the personal side, LinkedIn’s importance in the business-to-business world is growing.

With LinkedIn, your social networking strategy doesn’t have to be complex, and smaller companies, in particular, can quickly see results with just a little effort. Here are a few pointers to help you maximize the positive effect of your LinkedIn connections.

Be comprehensive.
“Short and sweet” may be the rule of thumb in any other kind of forum, but for professional purposes it’s always best to include as many credentials about you and your business as possible. It’s helpful to give potential clients and connections the full story on your strengths – which means listing past employment and work experience, academic backgrounds, pertinent skills, competencies and certifications, and even educational backgrounds. It’s important to understand that many of the people who will enlist your services will only have your online credentials to go on, so give them a complete picture of what you’ve done and can do.

Customize your URL.
When you create a LinkedIn profile, the site auto-generates a URL for that profile. But did you know that you can customize and change that URL? By changing it to reflect your business, it makes you much easier to remember and find.

Be involved.
Much like in Facebook, a LinkedIn profile is useless if you simply post and forget. It’s essential to keep your info up to date, and interact with people by posting questions and comments. Proactive, educational input into the groups that serve your potential clients will build a good impression with professionals who are looking for the services or products that your company supplies.

We are always ready to help you build your business, so let us help you build your customer connections.

Some companies have decided to tap into the phenomenon of social networking to create similar networks within their own organizations. While this can do wonders with the way every member of the business communicates with each other, it’s important to have proper and specific rules that pertain to its use.

With the waves created by social networking in how companies do business nowadays, many have also utilized the same principle to develop internal social networks to enhance their in-house communications as well. However, the use of this new medium of communication also requires that companies develop new policies to cover its use.

One concern that may leave you apprehensive about creating an internal social network might be the fear that it could be abused by employees. However, reports have shown that introducing an in-house social network has produced generally positive results.

As long as company policies regarding the use of internal social networks are developed and implemented properly, employees will view such a network as an extension of the workplace, and will try to put their best foot forward. Such policies must specifically tackle the use of the internal social network, and many experts recommend revising existing company rules that govern the use of email, IT resources, and even external social networks. To be on the safe side, it's a good idea to consult with a lawyer to avoid any legal problems with the policy in the future.

Who's going to be in charge? Your managers, of course. Since the social network will be for company use, it follows that department heads should be given administrative duties and permissions which they will use for moderating communications and discussions in and pertaining do their respective sections.

While an internal social network can do wonders for your in-house communications, good policies and rules pertaining to its use will be what keep it working like a well-oiled machine.